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Trade Show Marketing |
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| Trade Show Displays
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Attending trade show is a great way to get high-quality sales leads. Many
government agencies hold regular vendor shows and expos. To maximize your
return, you need a professional presentation of your company using a
well-designed trade show display
and booth graphics. Portable
trade show displays are getting more popular due to their superior
design and low cost in shipping and ownership. Below are several common styles
to consider.
Table top popup displays. These are the most impressive displays
when you only have a tabletop space, as in many of those organized by
government agencies. The display is simply popped up and the graphics are put
in place. Depending on the table size at the show, you may be able to use 8'
wide tabletop popup. 6' wide tabletop popups are most commonly purchased for
these type of shows.
Table top
panel displays. These three-panel displays are very economical
and a smaller than the popup style
trade show displays. The panels are usually covered with Velcro fabric
for accepting graphics via a Velcro strip.
Banner stands.
Banner stands provides the most graphics space for its costs.
Retractable banner stands are the most popular banner displays in this
category. Banners are good to use in trade show booths either individually or
as a part of a larger trade show display.
Floor-standing
popup displays. Floor Popup displays are ideal for a more
formal show. Despite of it large size, a popup display can be easily set up by
one person in a few minutes without tools. They are massive when set up, but
are very portable when taken down. Popup displays are most versatile and can be
used for both small and large booth space by connecting individual popup frames
using graphics panels.
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